Please Look Twice!

Please Look Twice!

What do motorcyclists have to do to be seen by car drivers (other road users)? Messages for all road users, please LOOK TWICE!

(NB: More ‘videos’ in the Ride Safe, STAY SAFE! main section)

What do we have to do to get noticed?!

2006 Motorcycle Awareness campaign by the Motorcycle Council of New South Wales (Australia):

* to promote awareness of motorcycles as road users
* to ask other drivers to LOOK TWICE, especially at intersections
* to raise awareness amongst riders of their own safety
* to raise awareness that motorcycles are environmentally friendly
* to raise awareness of congestion reducing abilities of motorcycles

I think their “Please Look Twice!” videos should be shown on TV in the UK – another great way to get a serious point across in a humerous way 🙂

Please Look Twice – Neighbours Video

 Please Look Twice – Toll Booth Video

And another video Public Service Announcement (PSA) that uses a touch of humour to address a serious issue, this time from the AMA (American Motorcycle Association). It must cost peanuts to put together videos like these so why don’t we see them regularly on TV in the UK?

Distracted Drivers” PSA from the AMA

The American Motorcyclist Association (AMA) has announced the release of a new video public-service announcement that reminds motorists to watch for motorcycles when they drive.

The 30-second PSA — which also is available in 20- and 10-second versions — depicts a distracted driver’s near-collision with a passing motorcyclist who, as the driver learns later that day, is his dentist.

Produced by SOS Video Communications of Columbus, Ohio, the PSA is intended for free distribution to television networks and local stations nationwide. Interior scenes were recorded at the dental offices of AMA member Dr. Doug Kowalczyk, and AMA Life Member Colter Rule contributed his well-known voice to the project.

“Motorcycle-related fatalities have increased for eight straight years, and we know that one-third of motorcycle crashes are the result of another motorist violating the motorcyclist’s right-of-way,” said AMA Public Information Director Tom Lindsay. “We believe that this PSA will speak to drivers in a memorable way, and we hope that broadcasters will join us in making motorists aware of their role in reducing the number of crashes.”

The AMA offers other valuable information for new and experienced riders in the “Rider Resources” and “New Rider” sections of, and at

The American Motorcyclist Association: rights. riding. racing. Founded in 1924, the AMA is a non-profit organization with more than 280,000 members. The Association’s purpose is to pursue, protect and promote the interests of motorcyclists, while serving the needs of its members. The AMA also is the world’s largest motorsports-sanctioning body. For more information, visit the AMA (American Motorcyclist Association) website at