Perfect Day – A great day for a ride….

Perfect Day – A great day for a ride….

A great ride in the country on a Ducati. A great day for a ride – motorcycle safety video by the UK DOT Think! campaign that really gets the message across….think ahead, plan ahead, expect the unexpected! Think!

PERFECT DAY (Think! Road Safety – Motorcycle Safety campaign) details:

Production company: COI-TOWSER
Directors: Ross Jameson & Steven Pip
Filmed November 2003
Released: 2004
Rider: Ray de Haan
Bike: Ducati 999
Location: South West Scotland 
Sound track: Instrumental version of “Have Love, Will Travel” a 1959 song written and recorded by Richard Berry (no idea who the instrumental for the video is by). Great title for a motorcycle riding related video! 🙂
Here’s a great ‘cover’ of the original song: Sonics – Have Love Will Travel (Mid 1965) Also covered by Thee Headcoatees (1990’s) and The Black Keys (2003) amongst others over the years.

The South West of Scotland was seen as the perfect location for this three-minute public safety film shot in the Stewartry in November 2003.

Towser, the production company, were interested in filming a number of motorbike sequences on well-maintained country roads with light traffic, and worked closely with the Stewartry Roads department during the filming.

They were full of praise for the region, and the helpfulness that local people showed during what could have been a difficult shoot. Ray de Haan, the stunt motorbike rider is a film veteran who has worked on Tomorrow Never Dies, Star Wars, Captain Corelli’s Mandolin and many other films.”

MAG UK (Motorcycle Action Group) Awards for Motorcycle Awareness Videos
(July 2006)
The Golden “Oscar” Award goes to the Department for Transport and the Think Campaign for their two videos “The Perfect Day” and their recent “THINK! Take Longer to Look for Bikes”.

Both videos show what can be achieved with the right message to riders and drivers through a high level of consultation, intelligence and research.

The ‘Perfect Day’ aimed at leisure riders takes the viewer through a motorcycle ride in a rural setting and engages the rider with education on what to be wary of when on the road.

The ‘Take Longer to Look for Bikes’ is aimed at the urban rider and specifically targets car drivers to look out and see motorcyclists. This is a simple but important message for drivers and is a reflection of the high percentage of motorcycle accidents occurring at junctions, where car drivers violate motorcyclists’ right of way.

Following close behind, is the Motorcycle Industries (MCIA) DVD “A Street a Track an Open Road”. Introduced by Suzi Perry and featuring motorcycle racers Chris Walker and James Toseland, the DVD follows the exploits of three riders as they try out their riding skills on a variety of bikes in different environments. A serious message delivered to riders in an entertaining and constructive manner.

Last but not least is a new interactive DVD released this weekend “Great Roads, Great Rides” by the Highways Agency which engages the viewer on machine control; basic maintenance checks; what kit to wear; how to read and negotiate the road; how to ride safely with a group, and what to do if you’re first on the scene of a crash. Although the chapter promoting speed cameras and unmarked police cars is out of place and spoils an otherwise excellent DVD.

Copies of “Great Roads, Great Rides” will be distributed from early August 2006 with the September issue of Bike magazine. Visitors to this season’s remaining British Superbike meetings can pick up a copy of the DVD from the THINK! road safety campaign’s Academy stand.